by Jon Penn
Every smart business man understands that success begins with marketing efforts to create interest in your products and services. Because it is 6 to 12 more expensive to acquire new customers, the best idea is to keep existing customers engaged. The best way to do that is through e-mail marketing.
Maximize Your Marketing Dollars
An automated series of e-mails should be your first method of contact to new target market prospects. These pre-written emails will offer insight into the quality of your products and services. They will also serve as a foundation for long term relationships. With email marketing being 20 times more cost-effective than traditional media, it is something that no membership website owner should be without.
Increase Customer Loyalty
Email marketing allows you to build deeper relationships. Your emails will connect you to people that are interested in your solutions. They will provide you with opportunities to send special promotions. They will keep your customers up to date on current events. With the regular contact that email marketing offers, even the hardest customers to sell may eventually come around.
Increase Sales Conversions
Email marketing allows membership website owners to gently lead prospects though the sales process. No need to pressure your prospects. Provide them will the facts, then follow with more reasons why your product provides the solution they need in the next email. A consistent series of emails will bring the results you desire at a price far better than the traditional approach.
Measure Success
Email marketing allows you to measure your success. With statistics recording what customers clicked on, and what they didn't, you can begin to tailor you campaign. You'll save time by investing in the things that work, and save money avoiding the things that don't.
Email marketing allows you to maximize your investment and improve the return on every dollar you spend to attract new business. Developing this strategy along with additional website marketing efforts, you will be well on you way to building a highly profitable business.
Jon Penn is a Research Manager with Prospect Email (www.prospectemail.net); Jon Penn is solely responsible for the contents of this article.